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How will artificial intelligence impact marketing?

Artificial intelligence will transform marketing automation into a continuous and learning dialogue on the individual’s level, with machines taking care of optimal compiling, targeting, and timing of content and choosing the best channel.

In other words, artificial intelligence will free resources from analysing customer behaviour and compiling and targeting variations of advertising content so that you can focus on what matters most: designing and producing creative content! Laborious routines will become a thing of the past while advertising will become more accurate and effective.

In the artificial-intelligence-enhanced Armstrong One marketing automation solution, analysis models that support the customer’s purchase path based on customer-level historical data are standard features. They form optimal combinations from available content and turn marketing into a service.Artificial intelligence takes marketing into a new era.

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