The ongoing digitalization changes business area boundaries, value chains, and business processes, but it also offers a limitless amount of new possibilities. It creates data clouds that grow bigger every day and hide a great amount of unused capital. By refining this data it is possible to boost the performance of current functions and, on the other hand, to find completely new business models.
The center of this book The Analytics Journey is analytics and knowledge-based management. The story runs from the source of data through its analysis and refinement processes to the possibilities knowledge-based management. The practical operational environment of analytics is thrown open with business forerunners’ interviews that tackle the changes of digital revolution.