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Using of target customer purchase information in retail chain management

The competition in the grocery market has been increasing due to the internationalisation of trade. The growth of trade has stabilised and consumers’ elasticity to prices has increased. At the same time, there is a demand for better quality and service and increased scepticism towards branded products.

http://www.ecr-austria.at/images/ECR/Academic_Partnership/ECR-Europe_Student_Award/Platz_2_-_Antti_Syvaeniemi_-_ECR_Europe_Student_Award_2004.pdf